DISSEMINATION


_WAYS of communication

Nowadays there are many ways of sending a message to the public. These involve not only direct contact during all sorts of meetings, workshops, lectures and events; media plays as big a role as personal interactions, or maybe even bigger. Starting with posters, advertisements in local newspapers, through information on the local (and not only) websites, topping it up with a facebook page of the whole programme.

Personal interaction:

- series of discussion panels “Łódź bez złudzeń” (“Łódź disillusioned”) giving a change for the local community to voice their concerns and state their opinions;

- series of workshops “Self made Łódź” – an opportunity for the whole family to design your own city centre;

- series of lectures by professors from the Technical University of Łódź about the city’s history, economy and architecture;

- activities on the site – allowing people to assemble the space as they wish with the use of string and sticks; temporary market stalls for local product sellers, etc.;

- activities and advertisement during annual festivals and events like Dni Łodzi (Days od Łódź).

sample poster for "Łódź disillusioned"

Media:

- articles in local newspapers both introducing the idea and inviting people to events/workshops/activities – any form of advertisement;

- information on TV, for example TVP Łódź, informing people about events and discussions;

- posters around the city (bus stops, tram stops, public places) informing about the project in general, as well as about discussion panels or workshops;

- information on the www.lodz.mojemiasto.pl site, encouraging people to voice their opinions on Internet forums;

- Facebook page “to the Center!” describing the whole action and all activities happening within it.

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IDEA


_IDEA behind the project

Gate to The City is a project located in the central part of this city, including the train station. Because the area will be highly attended because of communication links: train station and numerous bus and tram stops, the character of the space should be welcoming and pleasant for people to enjoy it. The concept for the project considers not only the local scale of the closes surroundings, but it also pays attention to a bigger scale – relationship between Łódź and Warsaw. The main idea is to somehow revitalise the centre of Łódź as an contrast, alternative to Warsaw, not its competition. On the local scale, the involvement of inhabitants in Łódź is crucial; the creation of community is highly important. There are two objectives trying to lead to the fulfilment of these principles: firstly, an introduction of a bazaar which would bring the local community together on a very simple, interactive level.

market atmosphere

Secondly, communal investments would be introduced as a way for people to create their own communities and involve in social life more.

Market place situated close to one of the busiest areas in the city which is the train station ,which after completion will be the main train station in Łódź, brings a hint of a sort of village-like, friendly and highly sociable atmosphere.




bazaar is a place of interaction




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WHEN & WHERE


_WHERE will it take place?

Local community is essential for the project. It is most of all introduced for the people living in Łódź and it is supposed to be beneficial for them. The site is located in the central part of the city, therefore people can easily access it. This gives a benefit of the direct interaction with the location, which makes it easier for people to identify with the project. There are also areas surrounding the site which can serve as perfect venues for events, lectures or workshops. The Community Centre right opposite the train station is one of the indoor locations which can accommodate all sorts of activities, inter alia the lectures and more official meetingd; nearby park would be great for outdoor events, especially those involving whole families and also the site itself has a huge potential for interactive, playful participation for the public.



locations for public participation

_WHEN will it take place?

The whole process consists of several parts. After the first stage which involves preparation of the general proposal comes the phase of making the public aware of the plans and asking for their opinion – research & feedback phase. After the stockholders tell the investors and city council representative what they think the project should involve, how they think it should interfere with the environment and what should be the principles behind it, the team preparing the project takes their suggestions into consideration and prepares another proposal. This one is also shown to the public and put up for debate. In the meantime numerous events, workshops and activities and organised on- and off-site to make people more involved and interested. After several feedback sessions final proposal is created and presented to the public. The last stage is the implementation of the project.



general stages of the programme

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Public Participation Programme - WHY & WHO



_WHY public participation programme?

Public participation programmes (PPP) are intended to provide communication between state representatives, city planners and designers and local community at various stages of implementation of project. They are very important for the whole process because of several reasons:

Reasons for public participation programmes.

- INFORMATION – provide means of information exchange; one side provides the other with assumptions behind the project and the other gives feedback, opinions and suggestions;

- IMPROVEMENT – improve decisions by taking the feedback of participants into consideration;

- OPPORTUNITY – a chance for local people to be heard – normal analysis procedures don’t usually recognise the needs and preferences of the least advantaged groups;

- LEGITIMACY – getting legitimacy for public decisions;

- SUPPORT – getting feedback provides support among public for plans and decisions that are made.



_WHO will take part in it?

There are several groups of participants (stakeholders) involved in the programmes. They differ according to age, social status, relation to the project itself. Therefore in the case of public participation programme “Ludzie do Łodzi” (“People to Łódź”) the groups have to be chosen not only according to the age or social background, but also proximity to the area of the project – if it affects them directly, on a day to day basis, just occasionally, etc.

Groups of stakeholders:

Age groups.- KIDS – the youngest group of participants and recipients of the project – this group has to be addressed in a totally different way than other people taking part in the programme, involvement of children requires playful and entertaining ways of getting them interested in it and therefore involving their parents

- TEENAGERS – they often become important recipients of public spaces – and this project is about the public city centre – therefore their input and opinion may become crucial once the project is finished and ready for the users

- STUDENTS – a lot of students don’t study in their home city, they often either commute or live away from home which involves a lot of travelling; because the project is directly connected to the main train station, this group will interact with the final design very often

- ADULTS - people who live in Łódź, people who work in Warsaw, people who commute daily, who travel occasionally, tourist, etc.

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